THE NEXT CUSTOMER

Get The Next Customer every Monday.

The best things I learn about SaaS distribution.

Hey, I’m Silvestro 👋

I’m a SaaS founder obsessed with one question:

How do SaaS companies get customers?

I’ve spent more than 12 years in affiliate marketing, helping companies build and grow one of their distribution channels.

In 2024, I started building my own SaaS, Affonso. Since then, figuring out distribution has become a big part of what I do as a founder.

There’s a lot I don’t know. So I look at what other SaaS companies are doing, talk to founders and operators, run my own experiments, and learn from people who are better at this than I am.

The Next Customer is where I share the most interesting things I find.

Every Monday.