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How Tally got its first 11,000 users

Sep 21, 2026

The form builder did not find one magic channel. It moved from manual outreach to community, launches, and product-led growth.

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How I got the first customers for Affonso.

Sep 14, 2026

No audience. A few keywords. And an offer I called the Revenue Pass.

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The Distribution Problem

Sep 7, 2026

Why I can’t stop thinking about how SaaS companies get customers.

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